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CAMP Digital scales AI-driven marketing for home services with Google Cloud

Discover why this executive team chose RapidScale as a strategic partner, and how the collaboration went beyond a single project.

Overview

CAMP Digital is a fast-growing digital marketing platform serving home services and skilled trades businesses across the US. As the company scaled, it needed an AI-ready cloud foundation that could support real-time decision-making, deeper Google Ads integration, and future generative AI innovation. 

Camp Digital leaders share how their partnership with RapidScale helped them design and implement a Google Cloud foundation, migrate critical data workloads, and establish a scalable path from AI enablement to ongoing GenAI and DevOps innovation. The result is a technology platform that supports smarter marketing decisions, operational efficiency, and long-term growth.

CAMP
RapidScale Solutions:
AI
Vertical:

Technology

Business Size:

Medium enterprise

Overview:

Barrett Financial Group is a fast-growing, family-led mortgage brokerage operating in 49 states. As the organization scaled from 250 to more than 2,500 employees, leadership doubled down on innovation and technology as a growth engine. 

Outcomes that matter:

By partnering with RapidScale, Barrett Financial Group modernized its operating model to support national expansion, reduce friction for loan officers, and deliver a faster, more seamless borrower experience without building a large internal IT team.  

  • Reduced repetitive loan logging work by 85% 

  • Doubled monthly loan volume to over 3,000 

  • Achieved more than $1M in projected annual payroll savings  

  • Enabled loan officers to focus on revenue-generating work 

  • Delivered faster decisions and higher-quality borrower experience  

The challenge:

By partnering with RapidScale, Barrett Financial Group modernized its operating model to support national expansion, reduce friction for loan officers, and deliver a faster, more seamless borrower experience without building a large internal IT team.

Barrett Financial Group was growing fast, but manual, repetitive processes were holding the business back. Without a dedicated internal IT team, loan processing slowed, compliance became harder to manage, and scalability was at risk.

At the same time, rising security pressures and aggressive hiring goals made modernization essential, not optional. Leadership needed a trusted partner who could reduce complexity, strengthen cyber resiliency, and support growth without disruption. 

The Challenge:

Barrett Financial Group was growing fast, but manual, repetitive processes were holding the business back. Without a dedicated internal IT team, loan processing slowed, compliance became harder to manage, and scalability was at risk.

At the same time, rising security pressures and aggressive hiring goals made modernization essential, not optional. Leadership needed a trusted partner who could reduce complexity, strengthen cyber resiliency, and support growth without disruption. 

The RapidScale solution:

RapidScale delivered a secure, scalable foundation designed to support nationwide dedicated fiber and managed WiFi, paired with Microsoft 365 and advanced email security.

  • Migrated on-premises systems to the cloud with shared, secure, nationwide access and anAWS data lake for analytics and AI
  • Custom AI and automation for loan logging, document processing, payroll workflows, and compliance confidence
  • Custom internal portal and AI scenario assistant to unify tools, accelerate decisions, and empower loan officers in real time
Case Study

Learn how RapidScale helped
 a fast-growing mortgage brokerage double their loan volume, cut manual work by 85%, improve data security, 
 and innovate with AI

Explore onPhase Case Study
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