Consistency without compromise: Navigate Broadcom VMware’s partner program changes with RapidScale

Broadcom has announced the impending retirement of its current VCSP Program and White Label model, including its partner tiering structure, on October 31, 2025.

Beginning November 1, 2025, Broadcom will launch its new Partner Advantage Program. The future program prioritizes close collaboration with a dedicated small group of invitation-only partners who have demonstrated proven success in delivering VMware solutions to the market.

RapidScale is proud to have been invited to partner with Broadcom as an authorized VMware Cloud Service Provider (VCSP) under the new Broadcom Partner Advantage Program.

Contact RapidScale to learn more

What’s Changing?

With this move, Broadcom will significantly reduce its partner agreements in the Americas, ensuring that licensing is funneled exclusively through and managed by a targeted group of strategic partners.

Existing VCSP and White Label partners that have not received an invitation to the new program may continue to transact through October 31, 2025, after which they will be restricted to servicing existing VCSP commitment contracts through the remainder of those contracts’ terms, with no renewals or net new contracts to be accepted.

How Might These Changes Impact You?

As a VMware customer, if your existing license provider for VCF has not been invited to participate in the Broadcom Partner Advantage Program (VCSP), you will need the assistance of a new authorized Partner Advantage Program partner to process any license renewals or add-ons after October 31, 2025. Your service and costs may be disrupted or increased. If you are an existing RapidScale customer, you can expect to continue service uninterrupted and supported by a provider you know and trust.

As a VMware partner who has not been invited to participate in the new Broadcom Partner Advantage Program, you are encouraged to work with an authorized VCSP like RapidScale to transition customers seeking to renew service at the end of their term.

What Can You Do?

Whether you are a VMware customer or partner, RapidScale can help take the guesswork out of your VCF future.

Existing RapidScale customers, you’re in good hands. For all others, RapidScale’s deep bench of private cloud expertise stands at the ready to support your business through this transition in the short-term and for the long-haul.

RapidScale can assist you in accelerating your VCF adoption, ensuring that your investments made and transitions already endured are maximized and fully realized, now and far into the future.

Partners, we understand that you may have revenue dependency on VMware Licensing Services. RapidScale has close to 20 years-experience hosting, selling, and supporting VMware solutions. Engage RapidScale today for a strategic review of your licensing model, infrastructure footprint, and compliance position. We can provide options that support your customers and your organization through this transition.

As you evaluate potential impact on your business, we encourage you to consider the following questions:

Has your provider (or have you) been selected by Broadcom to continue transacting VCF licensing after October 31, 2025?

Do you primarily consume licenses for in-house services, for services you resell, or for a combination of the two?

Are your workloads located exclusively in the United States or internationally?

Do you own your own hardware?

Do you currently leverage colocation services?

How many cores do you license?

Do you have any VCF add-on solutions?

What is your existing term?

RapidScale’s VCF experts will guide you through these critical questions and more to ensure you remain compliant, competitive, and optimized for future growth. Let’s map the right licensing and infrastructure path together—before decisions become deadlines.

RapidScale’s Promise

RapidScale is proactively aligned with Broadcom VMware to ensure a seamless transition, as well as help you assess and evaluate your current and future private or hybrid cloud footprint. Here’s what you can expect:

No Service Disruption: Our core services—including IaaS, BaaS, Citrix DaaS, and DRaaS—remain unaffected.

Stable Pricing: We’ve engineered our hosted environment to absorb the impact of Broadcom’s pricing changes, so our clients won’t see unexpected cost increases.

Future Proofed Environment: Lean on RapidScale’s deep bench of experts to assess and optimize your ideal hosting environment today and into the future, taking your business strategy, modernization goals, and financial considerations into account.
Seamless Support: As an authorized VMware VCSP, RapidScale maintains direct access to Broadcom’s resources and roadmap, ensuring we can support your evolving needs with confidence.

Looking Ahead

Broadcom VMware’s strategy is reshaping the virtualization market. RapidScale is uniquely positioned to help businesses navigate this new landscape with agility and assurance. Whether you’re looking to optimize your current VMware environment or explore alternative solutions, our team is here to guide you every step of the way.